Skirt & Top: Mango
 Street-art on the walls of cafe Babylon in Madrid


Today I bumped into for me a new shop: Hossintropia. GUSH......I found a new favorite brand. This is the perfect mix of the simplicity of Filippa K and the ethnicity of Marlene Birger. This label is slightly more feminine and still has the best of both worlds: Simplicity and Ethnicity, for me the most important aspects of a Sublime design. This brand is actually set up in 1994 in Madrid, so I guess I was blindsighted for all these years..

Helena Christensen has photographed the latest SS11 collection in her own house in Copenhagen. Helena as a photographer and a model of origin has a magnificent eye for beauty. She provides her creative sensibility to give us her personal view of Hossintropia.
You won't find the word Intropia in any dictionary; it's a magical fusion of two words: interior and utopia, wich together synthesis a philosophy not only of fashion, but of life itself, as quoted on their website. Does this this sounds to good to be true? Check out for yourself and come to Madrid!

 Cutouts of pictures taken by Helena Christensen for Hossintropia...

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