20.3.11

AAF collection H&M






Fashion Against AIDS (FAA) is an extremely important initiative for H&M and this year the collection comes with a new twist. FAA is a campaign designed to raise both funds and awareness. 

“We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is still so crucial to make young people aware of HIV and AIDS,” says Ann-Sofie Johansson, Head of Design at H&M. 
This collection will be available in the end of april.....Can't wait! The clutch in the last picture is from the Elin Kling collection for H&M,  shoes are from stella McCartney, bracelet from Proenza Schouler, watch from swatch and top/dress H&M.

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